Access the three dots menu, then go to Settings, then “Privacy and security,” then disable “Privacy Sandbox trials. Figure out what you want to look up, then: Go to in your web browser. You can also opt out of Google Topics and FLEDGE through Google Chrome’s settings. Searching the web using DuckDuckGo is super simple. Of course, you could also consider other web browsers such as Brave, Vivaldi, Microsoft Edge, or Safari as well - all of which offer their own suites of privacy and security features.Īs noted by TechRadar, you can use the DuckDuckGo Privacy Essentials Chrome extension, version 2022.4.18, which is equipped to handle issues involving Google Topics and FLEDGE interactions. The DuckDuckGo browser is available on iOS and Android and now also for Mac. DuckDuckGo encourages users to consider their options to either opt-out of using Google Topics and FLEDGE or to use an alternative browser. It should be noted that DuckDuckGo is a direct competitor of Google, offering both its own search engine and web browser. As an example, DuckDuckGo pointed to users not seeing certain job listings due to information in their personal profiles or users getting locked in filter bubbles or echo chambers - all because of the ad content that is being targeted toward them. However, DuckDuckGo argues that especially with Privacy Sandbox enabled, Google Topics and FLEDGE raise particular privacy concerns that are discriminatory, exploitative, and potentially embarrassing to Chrome users. The company also introduced new protections for Google accounts and Google Search. Privacy and security were big topics at Google’s recent I/O developer conference, where the company introduced My Ad Center, a way of manually customizing the personal information that could be targeted by ads, as well as the ad topics you’ll be delivered.
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